Building what matters in food shouldn’t feel this complex.
You’re developing real products, technologies, and teams.
But decisions get harder when science, strategy, and execution pull in different directions.
Ayxera partners with companies in the food ecosystem to turn complexity into clear, confident decisions.
From science to market, from early bets to execution.
Designed for your size and ambition.
Ayxera is built on deep, hands-on experience across science, strategy, and execution.
PhD-trained. Industry-built.
16+ years across food science, R&D, product, and innovation leadership.
Across scale and altitude.
Worked across family-owned businesses, global MNCs, and an 11B conglomerate, from bench science to C-2 leadership.
Global, end-to-end execution.
Drove product and venture launches in APAC and the US, working end-to-end with teams across APAC, Europe, and North America.
The Ayxera Advantage
A partner who builds alongside you.
Not from the sidelines.
I work inside the complexity.
Decisions, systems, and execution.
Not advice from the outside.
Your Challenges
Growth Without Strain
You’re scaling, but decision-making and execution are starting to buckle.
Bridging Systemic Silos
Early technical decisions don’t translate cleanly to scale or market.
Operating Across Uncertainty
Multiple bets, unclear signals, and obvious next move.
Building Beyond What Exists
You’re creating something new, without a clear playbook.
Organizational Change Without Chaos
You want to evolve in phases, without breaking what already works.
Validating What’s
Worth Building
Not everything should scale. You need proof before committing capital.
Ayxera | Designed to Address These Challenges
Purpose-Built Frameworks for
Long-term Clarity
Decision flows and operating frameworks designed to hold,
as you scale.
Sustainable Organization Growth, in Phases
Roles, structures, and norms designed for clarity, pace, and human-centred evolution.
Effective
Science-to-Market Pathways
From molecule to product to category, I translate complexity into pathways teams can actually execute.
What You Get
What changes when I’m embedded in the work.
Where we focus depends on where clarity or momentum is
most constrained in your system.
Operating Clarity and Decision Frameworks
Portfolio Direction |
Decision Systems |
Roadmapping
Decisions speed up, priorities sharpen, and teams move with confidence.
Team and Organizational Readiness
Role Clarity |
Capability Development |
Organizational Design
People operate at the right altitude, handoffs clarify, and the organization moves without strain.
Science-to-Market Translation
Lab-to-Launch | Product and Technology Roadmaps | Technical-Commercial Alignment
Early technical choices hold through scale, alignment improves, and fewer decisions are revisited.
With Ayxera, you get clarity and direction where you need it most, and the momentum that comes from a partner who builds alongside you.
Who I Am
YiXin Seow
Founder, Innovation Partner
PhD, Flavor Scientist
Innovation Strategist · Venture Builder
A Career in Innovation Built Across Science, Strategy,
and Venture Building
With 16+ years across PhD-level science, R&D, product, strategy, and organizational growth, from family-owned enterprises to global food multinationals and a USD 11B conglomerate, I translate scientific depth into decisions business leaders and teams can actually build with.
Core Capabilities
Science-to-Market
PhD-level science → scalable applications
Technology-to-market pathways grounded in scientific rigor
Cross-Functional Alignment
R&D ↔ Commercial ↔ Executive Leadership translation
Systems & Clarity
Decision flows & governance
Practical prioritization frameworks
Zero-to-One
Early ventures & category creation
Translating differentiated technologies into market value
Global Experience
Singapore, Korea, US, Europe
Ingredients → products → categories → ventures
Zoom-In / Zoom-Out Mastery
Molecule → product → category → organization → strategy
Ayxera operates lean, but not in isolation. I work alongside a small advisory circle and draw on trusted ecosystems across food, science, and key geographies. Having worked inside complex systems, particularly in South Korea, I bring local and organizational context that is often inaccessible from the outside.
Career Journey
KH Roberts ('08-'16)
Scientific Foundations
Nestlé ('16-'21)
Global Research-led Science → Applied Innovation
CJ Cheiljedang /
CJ Foods ('21-'25)
Venture Building & Global Pathways
Ayxera blends science, strategy, and systems into practical, paced, human‑centred processes that help teams move with clarity and momentum.
How to Engage Me
I work best inside the build - shaping decisions, prototypes, pathways, and early systems that help food companies move with clarity and momentum.Here are the most common ways to engage me:
STRATEGIC
PROJECTS
Clarity and
Structure
Focused engagements to establish direction, decision frameworks, or operating clarity. Typically time-bound, with defined outcomes.
FRACTIONAL
LEADERSHIP
Senior Innovation /
Product Leadership
Part-time leadership for teams that need senior guidance without a full-time hire. Embedded, hands-on, and context-specific.
VENTURE BUILDING ENGAGEMENTS
From Zero to One -
to early Scale
Support for early ventures and technology platforms. Longer-arc support for early ventures and technology platforms.
CROSS-FUNCTIONAL ENGAGEMENTS
Embedded Cross-functional Leadership across R&D, Product, and Commercial
Hands-on translation across functions to align priorities, decisions, and execution.
If you’re unsure which engagement fits, start with the constraint you’re facing.
We’ll shape the right form together.
Contact
Thank You!
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